This Document is Confidential.
The DeFi market continues to expand with an increasing number of yield opportunities and protocols, each with its own level of decentralization, permissionlessness and risk. Navigating this landscape is becoming challenging – even for advanced users.
Meanwhile, the latest wave of adoption is bringing thousands of new participants from traditional markets into crypto. These users aren’t looking for raw protocols – they expect structured, accessible, and compliant financial products.
To meet this demand, the onchain financial stack must evolve. It needs to be productized, abstracted and made composable.
In the previous cycles, crypto-native products were succeeding by targeting degens and early adopters. If your tech was solid and your CT game strong, attention and adoption followed. Distribution was bottom-up, and speed was king.
This cycle is different.
Regulatory clarity and the clear superiority of crypto infrastructure – atomic settlement, 24/7 operations, borderless by nature, composability, and rapid TTM have pulled institutions and major fintechs into the space at scale.
These players already own distribution. They’ve spent the last decade perfecting go-to-market in Web2 and TradFi. For crypto-native teams, competing with them on the same ground is an uphill battle. It’s not just hard. It’s often the wrong fight.
So what’s the right move? The answer is Curated Markets.
Over the past few years, we've seen the rise of curated models across top protocols – and it’s no accident. With institutional capital flowing in, there are fewer reasons than ever to build full vertical stacks. Instead, projects are shifting focus to becoming infrastructure providers – offering modular, battle-tested building blocks that are abstracted, composable and customizable.
Why Fintechs and Institutions Will Use These Systems?
Because it's win-win: Building full in-house crypto stacks takes years – hiring the right teams, navigating security and keeping up with protocol velocity. By partnering with curated infrastructure providers, institutions and fintechs gain instant access to scalable, secure and composable systems – no need to reinvent the wheel or build crypto-native teams from scratch. Protocols and infra providers get world-class distribution across existing channels – plus abstraction layers that make DeFi usable by the masses.